2024Winter Village Cellars Wine Catalogue●Monterey■●①■②●③④０⑤2030㎞Monterey BaySanta Lucia RangeSan MiguelEl PomarCrestonAdelaidatheir high quality grapes are harvested from the company’s extensive vineyards in Arroyo Seco and Paso Robles, which have been certified sustainable with the adoption of appropriate farming methods since early on. These two regions, located about 120 km apart, have completely different climatic conditions, making it possible to produce a wide variety of wines.The good quality wines from their own vineyards contain the basics of California wine. For example, the lineup of rare varietals such as Valdiguier, Chardonnay and Cabernet Sauvignon from different regions, and different premium cuvées, captivated me as a wine novice at the time. More than 20 years later, I’ve become a wine geek (lol) and their lineup still captures my heart, expresses the diversity and terroir of California, and is the answer to my questions.J. Lohr is full of the attractions of California wines, and I, with all my love, guarantee they are delicious! Please enjoy them.Sub-AVAs of Paso RoblesPaso Robles Estella●① ●② ●③ ●④ ●⑤ －7－Salinas RiverGabilan RangeCity of Paso RoblesCaliforniaGreen Field10Hilltop Vineyard (Paso Robles)J.Lohr winery (reds)Kana YamamotoJ.Lohr winery (whites)Santa Lucia HighlandesArroyo SecoPaso RoblesCentral Coastsub-appellation districts: Paso Robles Estrella, San Miguel, El Pomar, Creston, and Adelaida. Paso Robles’s warm days, dramatic diurnal temperature swings of 28°C between dawn and afternoon, and diverse array of well-drained soils, offered the optimal conditions for growing concentrated and intense Cabernet Sauvignon, Merlot, Petit Verdot, Cabernet Franc, Malbec, and Saint-Macaire. The northwest Adelaida District sub-AVA with its higher winter rainfall totals and limestone-rich soils provides great conditions for growing the classic Rhône varieties of Syrah, Grenache Noir, Viognier, Mourvèdre, Roussanne, and Grenache Blanc.All red wines are made at J. Lohr’s Paso Robles winery, led by chief red winemaker Brenden Wood who sets the bar for their consistent Paso Robles style and quality. With 70 years of farming experience, Jerry Lohr has long been committed to sustainable farming practices that respect nature and foster balance. J. Lohr not only generates nearly 100% of its electricity needs in the Paso Robles and Greenfield (Arroyo Seco) wineries with solar power, but is also actively involved in environmental issues, and social and community building. In 2010, it was one of the first wineries to receive certification from the California Sustainable Winegrowing Alliance (CSWA), and has continued to be CSWA certified every year since. In 2020, J. Lohr received the California Green Medal Leader Award, the viticulture and wine industry’s highest honour for sustainability leadership.At J. Lohr, Jerry’s three children have been actively involved in management for over 20 years. In the same vein, many of the vineyard, winery, and sales staff have been with the company for decades, working in a family environment where their talents and expertise have created an inclusive and sustainable corporate team culture.For J. Lohr:2010: 2010 American Winery of the Year, Wine Enthusiast Magazine. 2022: “Top 100 Wineries”, Wine & Spirits Magazine. For Jerry Lohr:2011: The Merit Award, American Society for Enology and Viticulture; Lifetime Achievement Award, California Association of Winegrape Growers. 2016: American Wine Legend, Wine Enthusiast Magazine (an honour that has only been awarded five times since 2000.)After a hiatus, imports of J. Lohr into Japan have resumed. As a representative ‘California wine lover in Japan’ it makes me really happy. That’s because J. Lohr is a very special winery for me. In the late 1990s, I lived within biking distance of J. Lohr’s tasting room in San Jose. I have fond memories of the countless times I visited the stylish brick tasting room, sat at the counter, and learnt as much as I could about wines.The best thing about J. Lohr wines, among the many special memories it has for me, is that I could buy them even with my low salary at the time. And no matter what year or variety of wine, as long as I could find the words ‘J. Lohr’ on the label, the quality would never disappoint, and it was always worth more than the price.That is still the case today. Their wines are always bright, energetic, and approachable, and even contain the answer to that difficult word ‘terroir’. In other words, the answers to my questions “How to describe Californian wine?" could be found in J. Lohr.J. Lohr’s annual domestic sales volume is so large it is in the top 25 wineries in the United States. However, this large-scale winery is run by the Lohr family, and Representative of G.G. WineOwner, Wine Shop & Cafe Ile de CollineCertified Lead Educator, California Wine Institute Official Educator, Napa Valley Vintners Wine Business ConsultantFor wine information, please see www.village-cellars.co.jp.Ongoing investment in quality and sustainabilityAwards and RecognitionWines that have all the answers ―― I guarantee they’re delicious with an outpouring of
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